Hi Reader ,
Many entrepreneurs launch their ventures chasing a single dream: freedom The freedom to do what they want. With who they want. When they want. But as the business grows, that freedom often fades, replaced by new responsibilities and mounting stress. Revenue rises, but so does the pressure. In the end, you’re just trading one job for another, with more on your shoulders. But what if freedom wasn’t just a destination, but the very foundation for how you operate every day? That is the central promise behind Atomic Scaling.
3 IDEAS FROM ME:
I. Financial Freedom Is Closer Than You Think
The true financial freedom threshold is simpler: your passive income must exceed your daily burn rate; you don’t need billions. If income still depends on your daily effort, it’s not freedom—it’s disguised dependency.
II. Change Your North Star: Leads While You Sleep
Forget about vanity numbers like ARR. Instead, track: How many qualified leads arrive while you’re offline? Your focus should shift to engineering an engine that brings in, converts, and compounds value automatically—while you rest, hike, or spend time with loved ones.
III. The Freedom Quadrant: Screen Growth Ideas by Impact and Automation
Evaluate every growth strategy on two axes: Does it work while you sleep? Is it predictably scalable? Example: LinkedIn outreach ❌ (manual, not scalable), Paid ads ✅ (scalable, runs 24/7), Automated email sequences ✅. Prioritize actions that score high on both. Automate, delegate, or systematize anything else.
2 QUOTES FROM OTHERS:
I.
“Most young people envy the wealth of the old. Most old people envy the time of the young.” — Naval Ravikant, Co-Founder of AngelList
II.
“Freedom is the only worthy goal in life. It is won by disregarding things that lie beyond our control.” — Epictetus, Greek Stoic philosopher
1 ACTION FOR YOU:
Track Your Weekly Lead Flow: Measure new leads (top-of-funnel), and the progress through conversion steps (middle-of-funnel). Compare your “hypothesis” (what you expect) with “reality.” Use: Red = Blocked; Orange = Unpredictable; Green = Working. Focus on fixing red zones, especially at the top.
Let's Play,
Ludovic Bodin
3x Entrepreneur, 2x Unicorn Investor, 1x IPO. Founder of BOBIC Generational Wealth and Author of Atomic Scaling
P.S. Are you, like me, obsessed with how some companies generate millions in revenue with teams so lean it seems impossible? ​Check out the operational workflows of the top 50 Atomic Scalers — curated by Henry, founder of Super ($200M ARR with just 200 people). It’s a masterclass in doing more with less.
WHAT THEY ARE SAYING:
"From the humble beginnings of ZeptoLab with just a duo and our candy-loving monster, to achieving over 2.5 billion downloads worldwide, our journey mirrors the transformative strategies Ludovic presents in 'Atomic Scaling'.
This book is a masterclass in exponential growth, resonating deeply with our experience of expanding from a small team to a global franchise with just 130 people, making 'Atomic Scaling' an essential read for entrepreneurs aiming to leave a mark on the world." — Misha Lyalin CEO of Zepto Lab, maker of "Cut the Rope"
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